While social media may not have any measurable effect on election results, it will be interesting to see if the levels of engagement with people increase in an election year.
We counted how many conversations the three Nova Scotia political parties had using Twitter in 2012. The Conservatives and NDP use their Twitter account to talk to people as well as to push out their press. The Liberal account does not.
Here is the chart for 2012 for the @nsndp @nspc and @nsliberal accounts. Retweets (RTs), Follow Fridays (FFs), or “Thanks for the RT” and “Thanks for the FF” are not considered conversations.